It’s Cyber Monday and while you’re surfing online to find the best deals, don’t forget to pick something up for yourself or those on your list here at The Pink Locket. We’re offering 25% off plus you’ll receive FREE gift wrapping and return customers will receive a special free gift.
Every year it seems like we blink and the Holiday Season is upon us, then we blink again and it’s gone. A month long of celebrations and shopping will take months of preparation. Running an online jewelry business planning for my Holiday Season shoppers takes about 6 months. Here are some of the components I use when planning for a busy holiday shopping season.
Before I spend money on anything related to the Holiday Season, from buying supplies for new designs to spending money on ads I sit down and create a detailed budget. Besides for tracking my monthly expenses on an Excel spreadsheet, I also create a budget specifically for the Holiday Season. Some of the expenses I list on my budget are Supplies for Holiday Jewelry Collection, Marketing, Holiday Show Fees, Personnel, and Additional Postage. I create 2 columns one labeled “Budgeted” and the other “Actual,” this allows me to track my actual spending and to see how close I’m getting to what I’ve budgeted. Majority of the time I’m a one woman show, but around the Holidays I tend to do more on site shows and need to put aside capital for vendor fees and personnel to help out. Kabbage is actually an excellent resource to gain additional funding this time of year to help out in these areas particularly. Once my budget is set I can begin planning out the rest of the season.
Designing a Holiday Collection
Every year I release a new winter/holiday collection and I begin brainstorming ideas for the collection around May/June. A lot times I’ll look what current designs are working for me and see if I can create something similar, but extra special for the Holiday Season. Using a sketchpad and Sharpies I sketch out ideas for designs. Here’s an example of something I created for last year’s collection:
I start creating the jewelry pieces around July and they are usually posted up online by August/September. For this year’s Holiday Collection I was inspired by pyrite stones (also known as fool’s gold). I found a way to work the stones into my metal designs and came up with pieces I think my customers will like.
Time Management and Organization
The Holiday Season gets busy really fast and if I don’t have a good handle on time management and organization things will go haywire really fast. With organization I work more efficiently when I have a bird’s eye view of everything. A few weeks ago I came across the pdf version of Passion Planner and it’s such a lifesaver. It has helped me organize my tasks and goals week by week. I include everything in the planner from setting aside time to create marketing content for my Holiday sales to dedicating time to create additional jewelry pieces that are popular during the Holidays. I also use the Pomodoro technique when completing each of my tasks so that I’m sure to stay on track, but still manage to take breaks get other things done as well. My office space is also neatly organized into 3 stations, a packaging order station, jewelry creation and supplies station and administration area where I can work on my product listings, work on my website and etc;
My marketing plan for the Holiday Season is always extremely detailed since it’s the biggest shopping time of the year. When creating my marketing plan I also keep in mind that I’m competing with big retailers as well. I design handmade jewelry, so having deeply discounted items are just not feasible or financially friendly to my bottom line. However, this gives me a chance to brainstorm and get crazy creative. For example, this year I’ve created a Holiday DIY Style Gift Guide where once customers sign up to my list they’ll receive the gift guide as well as access to coupon codes and sales I’ll be having throughout the Holiday season, Holiday Party Looks and other great Holiday centric ideas. I use this time to not only attract new customers, but interact with current ones as well. Pinterest and Instagram are also major platforms in my marketing strategy. Last year I did an Instagram giveaway contest called “Holiday Party Attire” where users would post pictures of their Holiday Attire with a particular hashtag and got a chance at winning a jewelry item from my shop. This year my big push is “Jewelry Item of the Week” where each week for the next month customers can receive that item near my wholesale price for that week only. Last week it was my Hand Stamped Wine Charms and this week it’s the Geometric Floating Cuff Links for Men. Running a sale like this allows me to remain profitable, but gives my customers a chance to try something new as well in my shop.
Happy Friday! Today we’re kicking off the Holiday Season with a classic and simple look for those who will be attending relatively conservative Holiday parties. It is possible to have a little Holiday glam, but still keep it simple. We’re also revealing information on our Black Friday and Cyber Monday sales…exciting right?! Enjoy your weekend and if you haven’t already be sure to subscribe to our list, you will not want to miss out on all the goodies we’ll be giving away this Holiday Season.
If your in the Atlanta Metro area this is an event you will not want to miss. Your invited to our Holiday Trunk Show this Sunday, November 18th at 3pm at the new up and coming Petal’s Rose Boutique. Our newest Holiday Collection MOD Metallics will debut at the trunk show. Using a mix of metals ranging from copper to brass, this new collection is a fashion must have for jewelry and accessory lovers. In addition, we will be selling all of our best kept jewels at an even lower price. Come and get that holiday shopping out of the way. See our event page for more details! We’ll also be doing a secret jewelry giveaway to one of our lucky shoppers.
Black Friday Etsy 25% off use coupon code PINKBLACK25
Small Business Saturday 20% off Nov 26th use coupon code CHICPINK
Cyber Monday Etsy 20% off use coupon code CYBERPINK plus tweet this “Use the code CYBERPINK at www.thepinklocket.etsy.com to get 20% off”, don’t forget to mention @thepinklocket when you tweet.
I’ve been on quite a hiatus for the past two months, but it’s with good reason. Since little man decided to make his grand appearance 3 weeks earlier than planned, I’ve been living and breathing motherhood with a newborn. I can finally understand when I hear other mother’s say that this is the greatest challenge, but most rewarding thing they’ve ever done. Check out some pics of my little pumpkin.
We have lots in store on our “Pink Agenda” this month. Time to get that Holiday shopping out of the way. Stay in the loop with our Holiday sales, starting with Black Friday. Just follow me on twitter, as I will be tweeting coupon codes for our Etsy shop and sale start times!
This Friday, November 26th ALL items in my Etsy
shop will be marked down 20%, even the NEW
HAUTE DECONSTRUCT COLLECTION.
This year on Saturday, November 27th The Pink Locket
will be participating in Small Business Saturday sponsored by American Express. Look out for The PINK Locket Facebook ads!
Receive a FREE signature PINK Locket ring with all purchases over $30.
This year’s Cyber Monday, November 29th receive 15% off total purchase at my Etsy store using promo coupon code: HAUTEPINK10
The Winter Collection is finally here and just in time for the Holiday Season. Created from older and vintage jewelry pieces, the idea behind this collection was to take an older jewelry piece and deconstruct it, turning it into something new. Just think, how many of us have an old and/or odd jewelry piece that we don’t wear anymore that is just stashed away in our jewelry box. Why not “recycle” it into something HAUTE. That’s exactly what I did. Check out a couple of the new designs:
The biggest holiday shopping weekend is here. The Pink Locket will be offering great sales and FREE Shipping on jewelry pieces. Shop handmade all weekend long. Check out our new DIY Headband kit for girls, they make excellent stocking stuffers or gifts. Check out some of the jewelry pieces we’ve marked down for Black Friday Cyber Monday. Shop all weekend long and take advantage of the sale prices.