This post today is dedicated to my fellow artsy, handcrafters out there who create nothing, but beautiful art pieces (in all forms), especially to the who’s “Art Work” is their bread and butter J
I’ve been an independent jewelry designer for some years and have been on Etsy for about 2 ½ years. I remember when I first started out, I thought OMG…trying to grow as an independent designer is a lot of work between designing and just the business aspect by itself. Fortunate enough to have a background in business, certain things came easier than others. I remember looking through the different shops on Etsy and thinking, “Why in the world don’t my pictures look like this?” I even began to blame my camera. Then I realized after doing my “photography” homework a few simple changes and much practice did some good!
Over the years I began to take note on the items that became popular and sold, whether they were on Etsy, at craft shows and/or custom request. Here were some things that I found really helped me out over the years, hopefully they can help you to.
Social Networking Sites
I know I know, you’ve probably heard this soooo many times. In fact, you may even wonder if the time spent actually helps improve your bottom line. Here’s my take on it, it’s a tool that if you use it the right way is a superb channel to brand yourself. Now, I’m not saying to go out there and sign up for every single social networking site available—that’s just plain ol crazy! Start with this, who’s your demographic, audience AND niche? There are many different social networking sites out there and you need to find out which ones your “audience” is hanging out on. And update is regularly!!!! Which brings me to my next section…
Some of you are probably saying what’s the difference between your niche and audience? Your niche is basically your focus and the audience is who you are trying to reach. Not sure who your niche is? Well let me help you. Take a look at your sales over the past few months, who were the types of customers that purchased from you? Based on what you know, where do they live (city, suburbs, rural—not sure google their zip code), what exactly did they purchase from you? If you need to drill deeper, use Survey Monkey to conduct a brief survey. Speaking of which leads into my next section…
Take a survey of what actually sells and what doesn’t. Have a product that has been sitting for a year, well is it because of price or does it just not appeal to your niche? Produce more of what actually sells. Now I know, you want to keep that “unique” creative appeal and not create too many replicas of one thing. Well, maybe you can tailor it slightly different. For example, below is a clutch that I posted on my Etsy site at the beginning of November and it sold on Cyber Monday after it sold I received 5 emails requesting that I create additional ones like this.
Craft Show 101
My husband can attest to how many craft shows I’ve done, to only come home frustrated, tired and only selling a couple items. My advice is to be selective in which shows you participate in. You want to participate in shows location wise that are directed to your target audience. Ask yourself this– how much promotion is being done by either the show promoter or the venue that’s planning the show? What’s the crowd type that will attend, are they artsy, conservatives, young, etc;
These are just tidbits to get the juices flowing and thought process rolling. After all, hard-work is must, but sometimes it’s about working smarter not harder.
Invaluable observations for anyone who has goals in life that they want to achieve! thanks @Missmikelah http://ow.ly/2ORi4
The Edge for Success This is definitely a great video with a plethora of information from Billionaires. It has always been said that wealthy people share common traits.
The Edge for Success
This is definitely a great video with a plethora of information from Billionaires. It has always been said that wealthy people share common traits. Whether or not you want to be a billionaire, some of this advice is invaluable to those who want to succeed at what they do and still love it.
Determination-Be determined to learn more, hone your craft. Learn to create opportunity for yourself even when everyone else tells you ‘No.’
Decisions-All the decisions we make in life (good and bad) shape our outcomes. Make wise decisions and when you make mistakes, learn from them.
Giving-Give, give, give. This was a strong point for both Buffet and Jigga. Don’t say you don’t have it, you can give back in many ways. Give monetarily, but also give your time and service.
Love What You Do- You have to absolutely love what you do. Here’s the test, do you love it enough that you would do it for free?
Today’s post is a video link on tips for Indie designers wanting to sell to boutiques. Overall the video gives simple advice on what boutique buyers are looking for. It also gives an example of an out of the box marketing campaign by an Indie designer. Courtesy of Nolcha..enjoy!
Being an avid reader of many blogs, there are a few that I absolutely love and read on a daily basis. Not only have the helped me shape certain ideas when it comes to my Etsy business, but they give endless tips and knowledge on how to make your craft business even more successful. Here are a few of my favorite ones. I hope they help you as much as they help me.
An old friend from my MBA program introduced me to this site. One of my favorite articles on this site is Laura’s 8-Step SEO Strategy. In this 8 step strategy, Laura breaks it down to the nitty gritty, including how to measure what your target audience wants and how that affects your rankings in search engines. This is a must read for ANYONE who has an online business.
My cousin turned me on to this site a few weeks ago and I’m officially addicted to it. The “Biz Ladies” section just has a plethora of information from great books to read on having your own craft business to marketing tips. It also has all types of DIY ideas to trendy city guides.
This is just an all around great craft site. Great for ideas and to connect with other crafters. You get to see the amazing work artsy people create. Absolutely love this site.
I think this is one of the most frequently asked questions from sellers on Etsy, “How often should you re-list?” Well in my opinion that depends on you and you shop’s peak activity. Many see relisting as a form of advertising or promoting. It is only 20 cents to renew and list items, but how often is too often.
Every month I download the csv file of my Etsy bill to see what items have been purchased and which ones have been renewed. It becomes cumbersome to go through each item to see how many times an item has been relisted and compare it to other months that same item has been relisted. Basically, I need a way to keep track of the profitability of items sold or not sold easier. For instance, I listed this ring in June for $28, since then it’s been renewed at least 3 times. Lets say it doesn’t sell until August, but it is relisted this month twice. I can add up in my head that the cost of relisting this item is $1.00, but how do I keep track of this for over 40 items. In a nutshell, if there’s anyone that can help me come up with an excel formula for this, where I can just drop my monthly Etsy bill into an Excel sheet and it’ll automate..I OWE YOU BIG TIME 🙂
We’ve all heard of writer’s block, but how about creative killers? Picture this, you’re rocking to your own creative beat, steady designing, sketching or brewing up the next big piece. Then something comes along to detour you from your creative flow. Once that concentration is broken it’s so hard to get back into the groove. Here’s my top five list of creative killers:
- Internet-also my best friend, but a major distraction
- Negative people-after all did you ask for their two cents??
- Happy Hour-it’s good to attend a few, but forget about creating anything after 4 margaritas
- Cell phone-should I answer the call or wait until later?
- Television-whether it’s really bad reality TV or your favorite sitcom
Today’s blog topic may be slightly off. Okay..it’s going to be totally off subject. Right now I’m sitting at a Starbuck at the infamous Lenox Mall and so far within an hour I’ve crossed off so many things off my “To Do” list that should have been accomplished weeks ago. I think as I get older I’m getting “Adult ADHD.” It’s amazing how much I’ve become so sidetracked lately, but as a friend of mine always says it’s time to “Get on the stick!” I’ve been searching for good reading material on having self discipline for adults, but have had no such luck so far. Here’s an example on why I need this self discipline material, if I log my computer on to go online to do “specific” tasks, within less than 3 minutes I find my self surfing Etsy shops, scrolling through emails, checking out new sites and “Facebooking.” The next thing I know an hour has past and I didn’t do one thing I intended to do when turning on my computer in the first place. I’m coming to the realization that I really need to try that “Egg Timer” tip that Timothy Adam mentions on his blog. So my first stop tomorrow will be the Dollar Tree where I intend on purchase a good ol cheap egg timer. I’ll let you know how this works.
My tip for the day is if my “Adult ADHD” idea sounds familiar to you I think you should “Get on the stick” and purchase an “Egg Timer.”